Privacy Policy


This Privacy Policy explains how information about you is collected, used and disclosed by Between the Lines, LLC. (“Between the Lines, “BTL”, “we, “us” or “our”) when you access or use our website, mobile application and other online products and services (collectively, our “Services”) or when you otherwise interact with us.


When you register for our site, sign up for athletic instruction, or purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our site, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at or mailing us at: Between the Lines, 911 Washington Ave, STE 728, Saint Louis, MO, 63101, United States.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


BTL uses Shopify Payments to process our transactions. If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here:


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our websites or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


To facilitate the experience our website strives to offer, BTL may use cookies to store various pieces of information on your computer. The information in these cookies is only retrievable by BTL servers. We are confident the information within the cookies is reasonably secure. Although vulnerabilities in this technology exist, by keeping your web browser up to date, it is unlikely the information in these cookies will be misappropriated.

A cookie is a data file stored on your hard drive by your browser. It does not contain any executable code and cannot gather information from your computer that you have not already provided BTL either in a form, or by requesting a page from our site (see ‘General Guidelines for Information Collection and Use’, above).

Most browsers allow users to choose not to receive cookies. If you disable cookies on your browser, some pages on our site may not work correctly (or at all!), or some features may be disabled.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


New program information may be added from time-to-time. BTL will attempt to anticipate your interest in this information based on information in your profile and may sign you up automatically. You may opt-out of some of these services by editing your account information.

BTL reserves the right to send important announcements or notices to all registered users without extending an opportunity to opt-out of such notices.

BTL reserves the right to maintain archival copies of contact data of our registrants. The primary purpose of this archive is to prevent accidentally re-adding you to our service if you have requested not to receive further information. Concerns about this archival copy may be addressed to the webmaster.


BTL limits access to your personal information to those BTL employees who have a need to come into contact with that information.

To protect your personal information, BTL employs physical, electronic, and procedural safeguards that comply with federal regulations.

Your personal information is password protected and, in some cases, encrypted for additional protection.


BTL reserves the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

BTL may update its privacy policy from time-to-time and will notify you about significant changes to its policy either by:

1. emailing your primary e-mail address registered with us, or
2. prominently displaying a notice on our website.


On occasion, you may find links on our site that lead to pages provided by organizations other than BTL whose content and associated privacy policy are beyond our control. BTL makes every reasonable effort only to link to content it believes its patrons would approve. However, despite BTL’ efforts, you are strongly advised to make yourself aware of any privacy policies applicable to those pages linked from BTL, since BTL cannot be held accountable for the content on, or linked to, on those linked pages.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at Between the Lines

[Re: Privacy Compliance Officer]

[911 Washington Ave, STE 728, Saint Louis, MO, 63101, United States]

Last Updated: 4/1/2018 9:15am